About Sludge Score

Most teams know when their homepage is underperforming. The hard part is proving why. Opinions multiply, the loudest stakeholder wins, and the copy remains unchanged.

Sludge Score turns that argument into evidence: a 0–100 score, a weighted breakdown of concrete copy problems, and rewrites that make the improvement visible immediately.

The goal is simple: give marketing managers, founders, and agencies a shared vocabulary for diagnosing weak B2B website copy—without forcing them into an expensive rebrand first.